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Lisa talks about personal branding, your image online, and the importance of conveying your value to those who will appreciate it most.The more talking points I heard about public relations, the more I felt you could substitute ‘online dating’ and retain the same message.Here are seven things PR [Public Relations, or…] can teach us about online dating.At the mark in the video, the hosts begin to discuss the importance of creating a positive public image for yourself.Tinder and gay dating app Grindr have both partnered with the music industry.Launched to coincide with Valentine’s Day, Grindr developed a contest with Madonna and her publicity team to promote her album Rebel Heart.New features aren’t the only way players in the category are looking to set themselves apart from rivals.

It’s our job to take someone’s entire life story and make it “media friendly.” Don’t be surprised if she starts talking about the onboarding phase of your new relationship or about “vision setting” and growth objectives during the first date. The way she responds to news is unlike anything you have ever seen. We constantly have to outdo ourselves and prove our worth to clients, and we like when men do the same for us. Similarly, don’t be surprised if the PR girl you’re dating has already moved on after five minutes. PR girls know what they want and will pull out all the stops to get it.It’s our job to create an end state and reverse engineer it through strategic PR planning. Publicists don’t land clients in national media outlets by sitting quietly. PR girls are well versed in media and train their clients to speak in sound bites as well. For example, if there is breaking news of a train crash because a train conductor has sleep apnea, you may say, “That is so terrible.” She will say, “My client is a sleep apnea specialist and needs to be putting out tips on how to detect the early signs of sleep apnea to prevent future crashes.” While you passively read the news, she is actively thinking about how to insert her client into the story. She is a better lawyer than you are (even though she didn’t go to law school). Often, you may wonder if you are dating a lawyer instead of a publicist. Her idea of five minutes and your idea of five minutes are not the same thing. This is what makes them so successful in their career.So, we start thinking that way about everything else in our lives—including new relationships. Our ability to fight for the client and get people to see our clients in a fresh way is what makes us good at what we do. Even when we’re on vacation, we are always working. We can have 10 different conversations at any given time, and we expect you to be able to do the same. If she asks you a question and your response is longer than two minutes, she is critiquing your response in her head and figuring out how to shorten it. PR people are trained in crisis communications, and their goal is to get the media to see a story from all sides. First dates with a woman who works in PR can feel like forced interrogations. She expects you to be excited when her clients are in the news. Don’t be intimidated if you take her out and five people walk up to her to give her a hug. PR girls do not have trouble voicing their opinions. Publicists are often asked to present 12-month timelines to clients.There is also a rising sub-category of niche dating apps such as Super Car Dating.com, which wants to make connections between high-end car enthusiasts, and Sports Buddy, which aims to do the same for the athletically inclined.It’s the next generation of dating apps, fueled by new tech, increased mobile adoption, and social and demographic trends.




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